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Jean-Philippe Sicard: Helps Startups Commercialize and Bring to Market Their Innovative Products

Ton Équipier helps startups commercialize and bring to market their innovative products.

We failed (and win) with previous startups, and want to help entrepreneurs avoid costly errors.

Tell us about yourself?

Went to engineering schools, started as an engineer, then sales engineer, then joined a startup as sales and marketing VP. We hit product market fit for a product, but failed at our others launched. Company never made it to a viable business model.

Launched Ton Equipier in 2017 in order to help tech entrepreneurs fail fast and win more.

If you could go back in time a year or two, what piece of advice would you give yourself?

Believe in yourself

As simple as that. I always doubt if I’m doing the right thing, if I could have done better, if, if if…..

There’s no perfect answer in a startup, just the best at a said moment.

Sure, make sound decision, some faster when the impact is less, some take longer time, but don’t go back in time and think about what you could have done, but look in the future and do your best.

What problem does your business solve?

Tech entrepreneurs hate sales and marketing. They don’t know how to do it, and honestly most of them just don’t want to do it.

We teach them, we guide them, we do it “side by side” so they can discover their clients, validate sales and then develop a repeatable and scalable pipeline.

What is the inspiration behind your business?

We failed. We made errors. We want entrepreneurs to avoid the costly errors. Not all of them, it’s part of the game, but business/mental killing errors.

What is your magic sauce?

Just do it.

Seriously, there are enough books, accelerators and coachs that tells tech entrepreneur on HOW to do it.

We just DO it with them, out there, in the real world.

What is the plan for the next 5 years? What do you want to achieve?

We have PMF, we have a team, we are viable. We decided to work with a small niche at first to test this out (tech, b2b, startups, french canadian market).

Now we will scale it.

What is the biggest challenge you’ve faced so far?

Getting pass early failures. When you are a young entrepreneurs, you are cocky and confident. And you will fail.

It hurts, a lot.

Getting over that was an hell of a process!

How do people get involved/buy into your vision?

We are helping tech, b2b, innovative founders that do not know or don’t like to sell, by doing it FOR them, WITH them, in order to get their product on the market and build a viable and scalable business model.

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