Jfry Craig: Deep Dives Into Data, Revenue, and Analytics

We do deep dives into data, revenue, and analytics. We come out with strategic solutions to enhance the next 6 to 48 months of a companies bottom line.

Tell us about yourself?

I believed that analytics and design could co-exist together. As a result, we created Simple Simple. Our background has been in hospitality and entertainment, but as we grow, we are seeing more and more clients from a variety of industries.

If you could go back in time a year or two, what piece of advice would you give yourself?

Always be aware that you need to augment your voice, your perspective, and don’t be afraid to lead in verticals that you haven’t dabbled in before if you believe your service is valuable across multiple industries. If you have a quality service, all people will require it. I think big, for big clients, but I don’t necessarily think that way for my own business — I’d correct that.

What problem does your business solve?

We deliver branding, advertising, and most importantly business intelligence & strategy to international brands. We used to do a lot of web and print design but more recently we’ve found a space where our math and simplified business visualization for product managers is allowing us to create a path for our future.

What is the inspiration behind your business?

We want to solve problems. It inspires our team. We love open discussions. We solve large problems for companies involving ads, products, analytics, and revenue. We get jazzed when we get to add layers to a company’s agenda and results.

What is your magic sauce?

We problem solve at a very high level. We will come in and determine if it’s a process, advertising or reporting solution that needs solving. Then we provide the input. We take our client audits very seriously and deliver impactful commentary to create required and positive change for our brands.

What is the plan for the next 5 years? What do you want to achieve?

We want to become recognized for our data analysis concepts. These notions become the ideas for change and radically alter companies. There is a lot of low hanging fruit out there that most people don’t see because they’re trapped in a silo. We want to remove people from those silos. There are very few companies that can both do math and brand.

What is the biggest challenge you’ve faced so far?

Losing a “whale” of a client makes business difficult. Understanding how to own multiple large concepts is radically important to operating a boutique agency.

How do people get involved/buy into your vision?

We want clients that are tired of templated reporting from vendors that give them the absolute base, but charge the most. Data is there to assist all companies, from SEO, to ads, to revenue analysis. Quality advertising agencies provide all those services.

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