We are a mobile platform where product creators can build instant user communities for co-creation, and users who participate earn rewards and exclusive access.
Tell us about yourself?
I have been in Product and Design for over 10+ years building products in startups, digital agencies, and enterprises. I have always had the problem of having timely and easy access to my target users for co-creation, and am determined to solve this problem.
If you could go back in time a year or two, what piece of advice would you give yourself?
Get started! Don’t wait, there is no “right time”, just go ahead and take that first step and put everything you got in to it.
What problem does your business solve?
When new products or features are created, they often do not have users. However, it is also the stage where it is most critical to co-create alongside your users, because it is the only way to gauge whether you’ve targeted the right users and are solving the right problems.
We help startups gain easy and timely access to users, and they can start for free.
What is the inspiration behind your business?
Social networks and share economy marketplaces inspire us to create a truly engaging experience, and transforming this traditionally research-centric space.
What is your magic sauce?
On our platform, founders establish early relationships with their target users, not professional user testers or researchers on other research sites.
What is the plan for the next 5 years? What do you want to achieve?
We want all products to be co-created with their intended users, and even have users be the ones creating products with the support of a product team.
What is the biggest challenge you’ve faced so far?
Knowing what the right thing to work on is, and building on our early momentum and finding where our users are, as well as speaking to them effectively.
How do people get involved/buy into your vision?
Visit our website and sign-up as either a Creator or a User (https://www.lightster.co). We also have our app launched in the App Store and Play Store, you can just search for “Lightster”.