Abisoye Rasaq: Fayochem Naturals, is a skin and haircare brand, we are dedicated to celebrating the unique beauty of people of color

Fayochem Naturals, is a skin and haircare brand, we are dedicated to celebrating the unique beauty of people of color. Nestled in the heart of Canada, we have made it our mission to formulate exceptional skincare and haircare products that cater to the diverse needs of individuals with richly varied skin tones and hair textures.

our mission is to to create skincare products that empower women to embrace their natural beauty. We believe in the power of science and nature working harmoniously to deliver exceptional results. With a focus on using scientifically tested and proven ingredients, we strive to develop formulations that promote skin health and radiance.

Our Values

Inclusivity: We believe that beauty knows no bounds and that every shade is deserving of exceptional care. Our products are thoughtfully crafted to enhance the natural beauty of all people of color.

Quality and Efficacy: Our commitment to excellence drives us to create high-quality, results-driven products that deliver on their promises, leaving your skin and hair looking and feeling their best.

Community-Centered: We are deeply connected to our community and actively engage with our customers to understand their unique needs, incorporating their feedback into our product development process.

TELL US ABOUT YOURSELF?

My name is Abisoye Rasaq, a 32years old lady with a banking and accounting educational background, sales and marketing working experience in retail and cosmetic industry, in United Arab Emirate .

what made me venture into this line of work? after working in sales and marketing department for almost 5years in Dubai i realize and notice that there is a tremendous increase in the amount of people wanting to change there skin color in the name of been recognized in the society, which make me get more interest in everything skincare, i wanted people to realize that skincare not just as a means to enhance one’s physical appearance but also as a vehicle for self-confidence and empowerment with this determination in mind Fayochem came to existence and has been operating back since when i was in Dubai before moving it to Canada.

IF YOU COULD GO BACK IN TIME A YEAR OR TWO, WHAT PIECE OF ADVICE WOULD YOU GIVE YOURSELF?

that i made the right choice, and Stay True to Your Vision

WHAT PROBLEM DOES YOUR BUSINESS SOLVE?

Brand Authenticity, product efficacy, Skin and haircare Repair.

WHAT IS THE INSPIRATION BEHIND YOUR BUSINESS?

Desire for Diversity and Inclusivity, Passion for Skincare and Beauty, Commitment to Empowerment as I sees these products as more than just cosmetics; they can be tools for self-care, confidence, and self-expression.

WHAT IS YOUR MAGIC SAUCE?

Continuous Innovation, Embracing All Skin Tones, Celebrating Diversity, Financial Expertise, Customer Feedback.

WHAT IS THE PLAN FOR THE NEXT 5 YEARS? WHAT DO YOU WANT TO ACHIEVE?

I envisions to use my experience in brand management business as a leading force in the skincare and beauty industry, so as to be known for its commitment to inclusivity, authenticity, and innovation.

WHAT IS THE BIGGEST CHALLENGE YOU’VE FACED SO FAR?

The biggest challenge so far is getting Brand awareness, and and building customer loyalty. like i said in the past the increase in people of color wanting to change their skin color is high which actually lead to lot of people having bad image about skincare companies with African Founder. right now i am trying to put more educational content out their to explain our point of differentiation and getting follower to trust out brand.

HOW DO PEOPLE GET INVOLVED/BUY INTO YOUR VISION?

consumer get involve by purchasing our skincare and beauty products, experiencing their effectiveness, and sharing their positive experiences with others. via our social media https://www.instagram.com/fayochemnaturals/ and our sales channel www.fayochem.com.

we also would like start collaborating with Retail Partners, who are interested in promoting inclusive and innovative skincare and beauty products to consider stocking our brands on their shelves or online platforms, you can join and read out via our company email: [email protected].