Full service B Corp creative agency with integrated production, post production, web development, store design and media.
Our talents collaborate creatively to push every project forward and create more impact while at the same time build an independent culture first company.
We believe in creative collaborations which is why all of our talents are united under one studio and we combine all expertise to build the strongest brand platforms.
Tell us about yourself?
After 5 years working in banking at ING Groep in Amsterdam, I joined LOreal in marketing. I spent 10 years there learning everything about brand marketing and then in 2010 I created TUX Creative with my co-founder Ludwig Ciupka.
During my years at ING and LOreal I experienced the challenges of large network agencies, namely anti-collaborative environment, short term focus, loss of efficiency and detachment from the craft.
Our ambition was to build a truly creative and collaborative company and not loose our soul while doing it. We joined B Corp in 2017 as we felt it encompassed many of our values and it has helped us steer our sustainability ambitions.
If you could go back in time a year or two, what piece of advice would you give yourself?
Keep doing what you’re doing and find ways to manage your stress better.
What problem does your business solve?
We help brands grow through integrated creative solutions.
What is the inspiration behind your business?
We believe in the potential of true creative collaboration between expertises such as branding, advertising, design, digital and media. Our ambition is to create impactful creative platforms for brands.
What is your magic sauce?
All creative talents are working under one team and towards one brief PLUS they have all production and post production resources in-house so they can deliver on their concepts and there is no wasted dollars.
What is the plan for the next 5 years? What do you want to achieve?
We recently opened an office in Los Angeles so we will be building our USA presence and recruit new clients and talents on the west coast.
What is the biggest challenge you’ve faced so far?
The biggest challenge we face is that collaboration in the creative world is not easy and natural. The advertising industry has been built on ego and silos for decades. We must recruit the right type of creative talents and often reprogram habits.
How do people get involved/buy into your vision?
We look for clients who are willing to change the old habits and bring fresh new creative minds in their business challenges.
We do magic with clients who value creative ideas and are willing to innovate. At the same time we look for creative talents who are open to try new forms of art and design. Creatives who are willing to share and learn from other creative perspectives.