Illuminating Toronto’s Pioneering Sales Startups: A Canadian Industry Spotlight

January 23, 2024

In recent years, Toronto has blossomed into a thriving hub for startup companies which are rapidly changing the dynamics of various sectors. One such prominent sector is the sales industry. This piece highlights the latest startups in the sales industry, all of which have their headquarters stationed in Toronto, Ontario, Canada, and were founded in 2020 or later.

This article delves into the unique selling points, diverse strategies and innovative approaches that these startups bring to the table. While some are venturing into customer service, others focus on lead generation or sales automation, thus varying widely in their specialties yet collectively contributing to a dynamic sales industry. Their names range from Papaya to The Writer Buzz, each with a unique story and value to offer.

So let’s dive in and acquaint ourselves with these ground-breaking startups, the founders behind them and the inspirational stories about how they’re transforming the Canadian sales sector.


Specializing in the Consumer Goods, Manufacturing, Product Design, and Sales industry, Papaya is one startup that aims to revolutionize the market with its unique line of products. Although the founders’ names are undisclosed, they have managed to carve a niche for themselves in the industry, driven by innovation and sustainable practices. You can follow their journey on their Facebook, LinkedIn or Twitter, handle @papayareusables.


Founded by David Orlan, Ewan Farrelly, Nick Harrison, and Thomas Robson, OrderSimply brings simplicity to beer sales through its online platform. The startup offers a common marketplace for both vendors and customers dealing in Ontario Craft Beer. The founders hope to expand the industry by making the trading process easier and cheaper. Stay connected with them on LinkedIn.

Lunas Consulting

Offering versatile consulting services, Lunas Consulting provides services in lead generation, sales, sales training, sales consulting, and startup services. They manage to generate inquiries through online applications and phone calls, helping businesses thrive. To stay updated, follow them on Facebook, LinkedIn, or Twitter, handle @ConsultingLunas.

Open Industry

Open Industry aims to connect industry experts with leading organizations to stimulate thought leadership and innovation. It serves as a marketplace that co-creates thought leadership with real business impact. Stay updated with them on LinkedIn or Twitter, handle @open_industry.


Founded by Alan Nowogrodski and Marshall Johnston, Caddie helps companies book more meetings from their website. The startup has successfully proven its worth by increasing deal speed and improving the buyer experience. For more information, follow them on LinkedIn, Facebook, and Twitter, handle @trycaddie.

Pipeline Signals Inc.

Under the leadership of Jamie Shanks, Pipeline Signals aims to revolutionize the sales sector. The startup helps identify potential opportunities and threats in each of their customers’ accounts, thus improving sales pipeline creation. Keep up with them on LinkedIn.


Focusing on creating online customer experiences that mirror the logic and decision-making power of in-person communications, Manyways was founded by Ian Morton and Steph Bigue. They are currently working on a no-code journey management system to offer third-party integrations, results matching, personalization, and logic modeling. Connect with them on LinkedIn.


Founded by Carlos Secada and Joel Moreno, Zagitas works on Analytics, Artificial Intelligence, Business Intelligence, Marketing Automation, and Sales Automation. Stay updated with their advancements by following them on LinkedIn, Facebook, and Twitter, handle @zagitascorp.

The Writer Buzz

The Writer Buzz, a brainchild of Mitchell Conery, specializes in lead generation, sales automation, and sales engagement services. The startup is renowned for its efficient and automated methods of reaching potential customers and generating leads. Check out their progress on Facebook.

Leave your vote

Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.

Don't Miss

39 Top Technical Support Startups and Companies in Canada

This article showcases our top picks for the best Canada

46 Top InsurTech Startups and Companies in Canada

This article showcases our top picks for the best Canada