Jessica McNaughton: Ensuring You Are Always Only One Click Away From That Special Place Dedicated to You Capturing, Crafting, Reliving, and Protecting Your Memories

August 7, 2022

Our mission is simple, it’s to ensure you are always only one click away from that special place dedicated to you capturing, crafting, reliving, and protecting your memories.

Tell us about yourself?

My background is in the Corporate World, most recently a C-Suite Executive at a Chartered Bank. I created my company out of need, after recognising a gap in the market when looking for my own solution to protect and future proof my digital memories.

If you could go back in time a year or two, what piece of advice would you give yourself?

Prepare yourself for a marathon, not a sprint and celebrate the small wins along the way to the big ones. Know that this takes longer than you think it will.

What problem does your business solve?

People and Businesses have an over reliance on social media to be the protector of their digital assets – in reality there is no solution to safely and meaningfully build archives that protect you, your data and your stories for the future.

What is the inspiration behind your business?

Stories – my own personal memories of people who have gone. I am also motivated and inspired by those who have used our product and entrust us with their meaningful stories. We have heard so many incredible pieces of history that have been recorded in our application – it drive me forward.

What is your magic sauce?

We are just SO easy to use. We are also unique in that we protect your privacy, your data and your story.

What is the plan for the next 5 years? What do you want to achieve?

We have moved into B2B and specifically have been having some success helping Indigenous organizations showcase and protect their story, this is such important work. % years from now we will enable a number of businesses and cultures to own their incredible archives, but sleep well knowing they are safe, private and protected.

What is the biggest challenge you’ve faced so far?

Funding is a large challenge, the digital asset management space is going to be a HUGE market in the next 5-10 years, but it is a new market class and it takes a real visionary to see how important and financially relevant it will be.

How do people get involved/buy into your vision?

You can follow us on any of the socials, but also you can head to our community page where we will help you get your own story out.

You can also join our secret adventure club on the community page – I’d love to tell you more but its a secret club after all.

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