Leading SEO Trends You Must Not Neglect in This Year

Search Engine Optimization (SEO) has become an increasingly important tool in the arsenals of online platforms to attract customers. Over the years algorithms have evolved thanks to technological advancements. As a response to that, content strategies have also changed in order to stay on top of current trends and remain effective.

Relying on outdated strategies and tactics and not keeping up with recent development will yield no result in 2022. In fact, in the current SEO landscape, sticking with out-of-style approaches such as keyword stuffing is more or less guaranteed to negatively impact your SEO.

Constantly adapting your strategies to current trends often feels overwhelming, but is of pivotal importance for your online success. Below we have listed the SEO trends that will have the biggest effect in 2022 in an effort to help you achieve positive results in the New Year, just like the latest Cash Cabin bonus article which is literally attacking the top positions in the search engines.

Now, let’s focus on the main points, we will look at and discuss here:

• Mobile Thinking
• EAT
• Video Integration
• Content-Length
• MUM

Mobile-Friendly Interface

With every passing year, mobile device usage continues to grow. In 2020 it even surpassed desktop with 55% of internet traffic coming from mobile devices. As the percentages continue to grow in favour of traffic originating from mobile devices, it is imperative for marketers to make sure that their websites are mobile-friendly. A thing to also keep in mind is that for indexing search engine giants make use of the mobile versions of their websites.

You can easily check how mobile-friendly your site is with Google’s test. Any issues with your website can be viewed and tackled with the Mobile Usability Report. One thing is certain – mobility has become a key focus for marketers and will continue to be so in 2022.

EAT Principle

The 2018 Medic update has made it clear that Google will prioritise content quality and that will be critical for ranking success. More traditional SEO techniques are still viable, but there is a change in the way quality is viewed. So what does EAT stand for and what is the fuss about here?

The Expertise, Authoritativeness, and Trustworthiness principle is the way Google determines if a given web page provides quality content. What this means is that websites and especially reputable ones that employ experts to review them are going to rank higher on Google’s list. This is especially true for YMYL (Your Money, Your Life) websites.

Creating buyer personas for your business can help you in the creation of the so-called quality content. Understanding what kind of subject matter is valued by your target audience will help you create content in the form and style that will be most suited to your readers.

Inclusion of Video

If you haven’t yet heard – any robust SEO strategy should include video. The simple reason for this is the explosion in the popularity of online video platforms. Just look at YouTube, TikTok, Instagram Reels and the user interest in them. People are more likely to interact with a video rather than plain text, simple facts.

How can this be used to boost SEO rankings for your site? Embed a video on your website and that is sure to have a positive effect on your SEO. Optimising video content with keywords is also advised, but do not stuff the description with all manner of keywords. A few carefully selected ones and some hashtags should be enough to reach your target audience.

Long-Form Content

Statistics have shown that long-form content gets more shares and generates more traffic than its short-form counterpart. This applies to content over 3,000 words. But how long should long-form content be? On average, Google-ranked pages contain 2,416 words. Voice search numbers dwindle down to 2,312 words. Generally, we recommend that you keep over 3,000 words.

But that itself comes with several challenges. Long reads like that tend to bore most readers. Marketers must find both format and a style that will keep audiences engaged. Breaking up the piece into H2 and H3 subheadings will help with scannability. The goal should be for your readers to be engaged and have an easy time reading your content, especially on mobile devices, as huge blocks of text are instantly off-putting and overwhelm mobile screens.

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MUM Algorithm

In layman’s terms, the MUM Algorithm (Multitask Unit Model) can understand and analyse complex search queries as well as user’s intent, context, emotions in order to generate a unique response tailored to that individual’s request. Sounds like sci-fi stuff, but AI is here and will play a significant role in SEO

What the MUM can do is analyse video, over 75 languages and even images. Instead of multiple queries to find what you are looking for, Google gives you what you want in a single query. This is still in the testing phase, but expect it to be rolled out very soon.